Film Direction


2020, London

To celebrate the new IKEA App, Mother London asked us to direct three short films showing mini Ikea stores in hyperreal spaces, all was shot in camera. Oh, that lint roller!


Directed by: Mathery
Director of Photography: Matthew J. Smith
Music and sound: 750mph
Production Designer: James Hamilton
Model makers: Cod steaks
Editor: James Wright
Grade/VFX: Unit
Production Company: 1st Ave Machine
Agency: Mother London
Client: Ikea

The world’s smallest IKEA