Film Direction, Art Direction
In this piece we enter the Mega ice cream world through five color driven chapters that describe the sensations and feelings of the five new ingredients of the collection. See the caramel becoming gold, indulge in the fluffiness of the red velvet cake and catch things breaking in the crunchy hazelnut chapter. The commercial premiered at the Ramadan (Arab super bowl) 2018 in Egypt.
Directed by: Mathery
Director of Photography: Matthew J. Smith
Grade: Danny Wood
Producer: Aly Seifelnasr
Production Company: 1st Ave Machine, Big FootFilms, Strictly Baltic
Agency: JWT Cairo